The MMV campaign was launched to turn out a historic number of Muslim American voters for the 2020 presidential election through a network of state chapters and partners. The campaign included extensive training on data and organizing that was led by Emgage, coalition building, and partnership. The MMV campaign supported organizing operations in 12 states: Ohio, Pennsylvania, Wisconsin, Michigan, Illinois, Virginia, Florida, North Carolina, Georgia, Texas, Utah, and New Jersey.
The driving hypothesis behind the campaign was that investing in states with significant Muslim American populations and those considered battleground states would elevate the issues that Muslim Americans care about. Moreover, investing in better voter data and training to increase voter propensity would cement a culture of voter participation and Muslim-led organizing.